GO HEALTh
I’m currently in the world of Medicare and Medicare Advantage. While requested assets mainly revolve around mailers and TV, the opportunities I found led me to building GoHealth’s brand bible and creative workflow from the ground up.
INFOMERCIAL
Unless you’re looking for a crash course in Medicare Advantage, I doubt you’ll watch all 30 minutes of this infomercial.
However, that dive into a previously unknown topic to me is why I’m proud to share this project. Within my first month on the job at GoHealth, I helped wireframe, research, and develop this project to explain the benefits of Medicare to those whose lives will be impacted by it.
Mailers
The key focus of my time at GoHealth was to write mailers reaching people 65 and older. However, how do you stand out to an audience that is over-saturated with Medicare info and other mailers? My idea: give them something they’d want to hold on to.
